Sweden-based sawmill company Bergs Timber decided to establish a new subsidiary, Woodworks by Bergs, which would manage the sale of the company’s products, primarily on the Swedish market.
Peter Nilsson, CEO of Bergs Timber, said that the company has in recent years evolved from a sawmill company to a company with a large product portfolio, something which creates exciting opportunities for the new subsidiary.
The goal is to create a unique concept not only at the product level, but also around how customers experience the company’s offer, delivery and other connected services.
Nilsson added that the new subsidiary has already managed to secure its first deal. Per-Åke Bergh has been appointed CEO of the new subsidiary.